Whimsy Dough is a playful, indulgent edible cookie dough brand designed to bring joy to every bite.
Product Design
Food & Beverage
3 months
Research & Concept Development
Understanding the market was crucial. I analyzed existing edible cookie dough brands to identify gaps and opportunities. The research revealed a trend towards nostalgic, comfort-food branding, but with a modern twist.
Key Insights:
Consumers seek safe-to-eat, egg-free cookie dough options.
There's a desire for nostalgic treats with contemporary packaging.
Convenience and portability are important for on-the-go snacking.
Design Direction:
Inspired by these insights, I aimed to design packaging that is:
Visually nostalgic yet modern.
Safe and informative, highlighting the edible nature of the dough.
Portable and user-friendly.
Branding & Visual Identity
The brand identity needed to evoke the fun and indulgence of eating cookie dough straight from the bowl. I chose a playful color palette and whimsical typography to reflect this.
Logo Design:
Hand-drawn lettering to convey a homemade feel.
Incorporation of cookie dough elements, like chocolate chips, into the design.
Color Palette:
Warm browns and creams to represent cookie dough.
Pops of pastel colors for a fun, inviting look.
Typography:
Rounded, friendly fonts to enhance approachability
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