a cell phone on a table
a cell phone on a table
a cell phone on a table

Nostos & Proci

Nostos & Proci

Inspired by the epic journey of Odysseus, Nostos & Proci are two Greek wines that embody myth, memory, and mastery—each bottle telling a story through place, process, and design.

Product Design

Beverage

2 months

Concept & Naming

Nostos (Νόστος) means “return”—a poetic nod to Odysseus’ long journey back home. This Assyrtiko wine is crisp, mineral-rich, and evocative of the Aegean coast.

Proci, named after the suitors who overtook Odysseus’ palace, captures the boldness and drama of Agiorgitiko. Together, they tell a tale of longing, conflict, and resolution in a modern wine pairing.

two cell phones on a gray surface
two cell phones on a gray surface
two cell phones on a gray surface

Concept & Naming

Nostos – Assyrtiko from Santorini

Location: Volcanic soils of Santorini, kissed by sea breeze
Vine Age: 20–50 years
Vinification: Cool-fermented, lees-aged, unfined and filtered
Tasting Notes: Bright citrus, mineral backbone, saline finish
Mood: The quiet resilience of a returning hero

Proci – Agiorgitiko from Nemea

Location: Sun-drenched hillsides of the Peloponnese
Vintage: 2017
Aging: 12 months in French & American oak
Tasting Notes: Deep cherry, spice, blackberry earthiness
Mood: Bold, intense, and unapologetically heroic

a cell phone leaning on a ledge
a cell phone leaning on a ledge
a cell phone leaning on a ledge
a cell phone on a white block
a cell phone on a white block
a cell phone on a white block
a cell phone with a yellow rectangular screen
a cell phone with a yellow rectangular screen
a cell phone with a yellow rectangular screen
a pair of cell phones on a concrete block
a pair of cell phones on a concrete block
a pair of cell phones on a concrete block

Label Design Process

Each label draws directly from The Odyssey—Nostos captures calm determination, while Proci reflects tension and triumph.

Nostos Label:

  • Soft, cool palette of seafoam, stone, and light gold

  • Minimalist line art echoing waves and sails

  • Serif font with classic Greek echoes

Proci Label:

  • Deep red, burgundy, and bronze color story

  • Odysseus silhouetted in dramatic stance with a bow

  • Meander border and mythological symbols throughout


Reflection

Designing Nostos & Proci was an exploration of visual storytelling—translating literary mythology into physical form. It was a chance to build something that feels timeless yet fresh, where every detail—from palette to pattern—reinforces the story inside the bottle.

Label Design Process

Each label draws directly from The Odyssey—Nostos captures calm determination, while Proci reflects tension and triumph.

Nostos Label:

  • Soft, cool palette of seafoam, stone, and light gold

  • Minimalist line art echoing waves and sails

  • Serif font with classic Greek echoes

Proci Label:

  • Deep red, burgundy, and bronze color story

  • Odysseus silhouetted in dramatic stance with a bow

  • Meander border and mythological symbols throughout


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