Veyra

Elevating the user experience of a renowned fitness tracker app through a strategic.

Role

UX/UI Designer

Platform

Tablet

Duration

3 months

Problem Statement

Traditional self-driving vehicles often lack the flexibility and inclusivity needed to meet diverse user needs, limiting accessibility and personalization for many individuals.

Understanding our audience

Veyra is built for a wide range of users, from individuals with mobility impairments to everyday drivers seeking a more personalized and intuitive autonomous experience. Our research highlights the growing demand for vehicles that go beyond automation—offering adaptability, ease of use, and inclusive design.

Key Insights from Research:

Users want control over how they interact with autonomous systems, preferring customizable interfaces.
Personalization boosts user trust and comfort in autonomous vehicles.
There's a gap in the market for vehicles that blend advanced tech with human-centered design.
Many self-driving cars overlook accessibility needs, limiting usability for people with disabilities.

Persona Card + Empathy Map

Problem Statement

Traditional self-driving vehicles often lack the flexibility and inclusivity needed to meet diverse user needs, limiting accessibility and personalization for many individuals.

Understanding our audience

Key Insights from Research:

Users want control over how they interact with autonomous systems, preferring customizable interfaces.
Personalization boosts user trust and comfort in autonomous vehicles.
There's a gap in the market for vehicles that blend advanced tech with human-centered design.
Many self-driving cars overlook accessibility needs, limiting usability for people with disabilities.

Persona Card + Empathy Map

Quantitative Research

To better understand user needs and expectations, I surveyed 20 adults and young adults with varying mobility and tech experience.

85% of respondents said customization options would significantly improve their comfort and connection with a self-driving car.

65% expressed concerns about not feeling in control when using current autonomous vehicles.

70% indicated that accessibility features like voice control and adaptable seating are essential for themselves or someone they know.

90% said they are more likely to trust a self-driving car that allows them to personalize both physical and digital interfaces.

User Needs

Customization: A flexible interface and interior that adapt to individual preferences.
Accessibility: Seamless features that support users with varying mobility levels.
Simplicity: Intuitive controls that make interacting with autonomous systems easy and natural.

Product User Challenges

Inclusivity: Designing for diverse physical and cognitive abilities without compromising usability.
Trust: Building confidence in autonomous functions while keeping users informed and in control.
Complexity: Integrating personalization without overwhelming the user experience.

Automobile UI Deconstruction

2025 Sierra EV Denali Extended Range

To explore modern automotive UI design, I visited a dealership to study the 2025 Sierra EV Denali Extended Range. The visit offered insight into its advanced infotainment features.

Strengths:

Large, responsive touchscreen with intuitive layout.
High-quality materials and spacious cabin.
Competitive extended range for long-distance driving.

Weaknesses:

Some UI elements require multiple steps to access.
Large footprint may be challenging in tight urban areas.
Positioned at a premium, limiting accessibility for users.

2025 GMC Sierra 3500 HD Denali Ultimate DRW

This analysis focuses on the 2025 GMC Sierra 3500 HD Denali Ultimate DRW, evaluating its interface, comfort features, and towing technology.

Strengths:

Excellent torque and towing capacity.
Luxurious materials and comfort features.
Helpful multi-camera and trailering systems.

Weaknesses:

Hard to maneuver in tight spaces.
Lacks hands-free driving support.
Interior still trails some high-end rivals.

a black cellphone with a white letter on it

Reflections

Designing the Veyra car interface was a transformative experience that deepened my commitment to inclusive, human-centered design. By prioritizing accessibility and personalization, I learned how thoughtful UX decisions can empower a broader range of users. This project reinforced the importance of empathy in design and the value of iterative research in crafting intuitive, adaptive interfaces.